Bringing colour and focus back to what matters
Have you ever looked around at a crowd—on the train, in a café, walking down a busy street—and wondered about the stories unfolding all around you? Each person, a life as rich, complex, and full of meaning as your own. This idea is beautifully captured in the word Sonder, which describes the realization that every passerby is living a life as vivid and intricate as yours.
At Sondera Coaching, I believe your story deserves to be fully seen, understood, and lived with intention. You are the main character of your own life, but in the fast pace of work, expectations, and responsibilities, it’s easy to feel lost in the crowd or weighed down by pressure. Sometimes, the colours fade, and the path ahead feels unclear.
I am passionate about helping people bring focus and vibrance back to what truly matters—not based on external expectations, but on a deep and confident understanding of who they are. The world is better when people know their worth, not because others tell them, but because they own it for themselves.
Jacqui Ritten
Originally from South Africa and now based in Amsterdam, I’ve spent my career helping people grow and succeed in demanding environments. With a background in teaching and nine years in people-focused roles across consulting firms—ranging from boutique firms to Bain and Company—I understand the pressures, expectations, and challenges of high-performance workplaces.
Now, as a life coach, I bring that experience into my coaching practice, with a special focus on consultants and professionals navigating fast-paced careers—whether they’re striving for success in their current roles or transitioning into something new. My coaching is built on Individualization—the ability to recognize what makes each person unique and shape a path that truly works for them. My approach is practical, personal, and rooted in self-discovery, helping clients gain clarity, build confidence, and move forward with purpose toward a career and life that feel both fulfilling and sustainable.
No matter where you are in your journey—whether you’re striving for the next step, re-evaluating your direction, or simply looking to feel secure in yourself—I’m here to help you gain clarity, build confidence, and move forward with purpose.
Coaching Packages
The sessions will be tailor made to your needs, both in topics and frequency. You can choose a single (90 minute) session to tackle a specific challenge or a package deal of 6-8 (60 minute) sessions, with flexibility to adjust where needed. Contact me to schedule a free intake session and we can create the coaching package you need.
Focus for Consultants
The consulting world is fast-paced, high-pressure, and constantly evolving. Having spent nine years working closely with consultants—and gaining personal insight from being married to one—I understand the unique challenges, expectations, and trade-offs that come with the job.
Whether you’re preparing for a promotion, navigating a career transition, or looking to build confidence and leadership skills, my coaching is tailored to help you succeed without losing sight of who you are. Together, we’ll create a strategy that supports your professional growth while keeping you grounded in your values—ensuring you build a career that’s not just successful, but also fulfilling and sustainable.
Life in Colour
You don’t have to be a consultant for us to work together—I’d love to support you no matter your path. If you’re feeling drained, stuck, or uncertain about your next step, life coaching can help bring clarity, focus, and energy back to what truly matters.
My approach is rooted in self-discovery — helping you understand your strengths, values, and what makes you truly unique. With deeper self-awareness, you can navigate life with greater confidence, purpose, and fulfillment. Whether you're facing a major decision, looking to realign with your values, or wanting to reconnect with the parts of yourself that may have faded, I provide the space and guidance to help you move forward.
Together, we’ll create space for reflection, growth, and intentional action—helping you to step into the life you truly want with clarity and focus.